OUR FOUNDERS

Two Friends, One Vision

NU BARE was born from a 30-year friendship between two women who have spent their lives exploring how beauty is expressed — one in fashion, the other in skincare.
Chloe Kim, rooted in Seoul, and Heesung Choi, based in New York, have walked different paths yet shared the same question: What does true beauty mean in everyday life?

Seoul as Inspiration

In Seoul, beauty is more than skincare — it’s a lifestyle. From advanced treatments and thoughtful home care to movement and mindful nutrition, the energetic rhythm of Seoul women inspired NU BARE’s philosophy: beauty as an active, self-directed ritual.

Bridging Two Worlds

Today, NU BARE embodies the connection between Seoul and New York — two cities alive with creativity, confidence, and modern energy. With the depth of K-Beauty know-how and the cosmopolitan perspective of New York, NU BARE shares its vision with women everywhere:

to embrace their bare face with confidence, and to glow on their own terms.